Virtual wholesaling has changed the game for real estate investors. It allows you to identify, negotiate, and close deals in any market—all without setting foot on the property. With the right tools and systems in place, virtual wholesaling offers unmatched freedom, scalability, and profitability.
Whether you’re looking to scale your wholesaling business across state lines or break into the market without leaving your home, this guide covers the essential tools, step-by-step process, and strategies to succeed in virtual wholesaling.
What Is Virtual Wholesaling?
Virtual wholesaling is the process of finding off-market properties, putting them under contract, and assigning those contracts to cash buyers—entirely remotely. From deal analysis to negotiation to closing, every part of the process is handled through digital tools, phone calls, and strategic partnerships.
The best part? You never need to visit the property yourself. Wholesalers using this strategy regularly earn assignment fees between $5,000 and $50,000 per deal, depending on the market and deal size.
Benefits of Virtual Wholesaling
- Access to Profitable Markets: Target cities with growth, affordability, and high demand—even if you don’t live there.
- Lower Overhead: No need for a physical office or travel expenses.
- Scalability: Run operations in multiple markets using systems, software, and virtual assistants.
- Freedom: Work from anywhere in the world with just a laptop and internet connection.
Must-Have Tools for Virtual Wholesaling
A reliable tech stack makes remote operations possible. Here are the top tools to power your business:
1. Lead Generation & Market Data
- JustPropertySearch ($39/month): A cost-effective alternative to PropStream. It provides nationwide property data, owner records, preforeclosure status, equity positions, skip tracing, and deal analysis tools—making it a powerful all-in-one platform.
- PropStream ($99/month): Industry-standard for pulling leads and analyzing properties across the country.
- BatchLeads: Build targeted seller lists (absentee owners, probates, code violations) and manage leads with built-in skip tracing.
2. Deal Analysis & Virtual Inspections
- JustPropertySearch: In addition to lead generation, it helps estimate After Repair Value (ARV), evaluate comps, and identify local trends.
- DealMachine: Analyze comps, repair costs, and ARV with AI-driven insights.
- Matterport: Order 3D scans or virtual tours to inspect properties without visiting in person.
- Google Earth + Street View: Preview neighborhoods and property exteriors remotely.
3. Contracts & Signatures
- DocuSign / DotLoop: Secure e-signatures for purchase agreements and assignment contracts.
- HelloSign: An affordable, easy-to-use alternative for legally binding electronic signatures.
4. Buyer Management & Outreach
- XLeads / LaunchControl: SMS platforms for contacting and managing cash buyers.
- CRM Platforms: Use Podio or Airtable to track leads, contracts, and follow-up tasks.
Step-by-Step Virtual Wholesaling Process
Step 1: Choose the Right Market
Look for counties with:
- Populations over 500,000
- Median home prices below $450,000
- High rental demand and low inventory
Target metros just outside booming cities (e.g., suburbs of Phoenix, Atlanta, or Charlotte) where inventory is tight but prices are still manageable.
Step 2: Generate Seller Leads
- Direct Mail: Send handwritten-style postcards to absentee owners or probate leads.
- Text Campaigns: Use ChatGPT-powered messaging platforms to send personalized SMS offers.
- Skip-Traced Lists: Buy pre-filtered data from JustPropertySearch or BatchLeads and begin outreach instantly.
Step 3: Evaluate the Deal Remotely
- Pull comps using JustPropertySearch or DealMachine
- Estimate rehab costs with help from local contractors via video walkthroughs
- Run title searches to check for liens or legal issues
- Use GIS or zoning maps to check development potential
Step 4: Secure the Property Under Contract
- Negotiate by phone or Zoom
- Email contracts with inspection and assignment contingencies
- Use DocuSign to get signatures
- Submit earnest money remotely via wire or local title company
Step 5: Assign the Contract
- Market your deal to your cash buyers list
- Post in Facebook investor groups, Craigslist, or investor forums
- Use email blasts and SMS marketing to reach local flippers and landlords
Step 6: Close the Deal
- Work with a wholesaler-friendly title company
- Use remote notarization platforms if required
- Get paid your assignment fee via wire transfer
Overcoming Common Challenges
Trust & Credibility
- Send video introductions or record walkthroughs
- Collect and share testimonials from past sellers and buyers
Valuations & Due Diligence
- Use AI comps and multiple platforms for accuracy
- Partner with local inspectors or agents to validate conditions
Legal Compliance
- Ensure contracts meet state regulations
- In some states, you may need a license—check local requirements
How to Scale Your Virtual Wholesaling Business
1. Automate & Delegate
- Hire virtual assistants for lead generation and follow-up
- Use a CRM to track your pipeline and automate reminders
2. Expand Into New Markets
- Identify high-growth cities with rising population and job growth
- Use tools like JustPropertySearch to compare multiple zip codes or counties side-by-side
3. Keep Learning
- Join REIA groups (online and offline) to connect with other wholesalers
- Follow mentors, attend webinars, and invest in courses
Final Thoughts
Virtual wholesaling gives investors the power to build a lean, location-independent real estate business. With tools like JustPropertySearch—an affordable and comprehensive alternative to higher-priced platforms—you can target the right markets, analyze deals, and close contracts from anywhere.
Success comes down to consistency, solid systems, accurate valuations, and building strong buyer relationships. Start simple, focus on a single market, and refine your processes. As you gain confidence and results, scaling to multiple states becomes a natural next step.
You don’t need to live in a market to dominate it. You just need the right systems, the right mindset, and the right tools.
