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Motivated sellers

High-Equity Owner Leads, the Sellers With Room to Deal

Owners sitting on years of equity have the flexibility to sell on your terms — and long tenure plus a life event is the classic likely-seller profile. Build the list, monitor it, and reach them before anyone else.

7 days free, then $39/mo • Love it or cancel in 2 clicks. No calls.

The signal

This play targets owners with substantial equity and long ownership — the financial flexibility and life-stage profile that most often precedes a sale.

60%+ equity20+ years ownedFree-and-clear / low LTV

How to run this play

1

Pull the high-equity list

Filter to owners with deep equity and long tenure in your target markets and price ranges.

2

Add a motivation signal

Layer in absentee ownership, owner age, or vacancy to find the owners most likely to act soon.

3

Save it as a Live List

Keep the list current automatically as equity and ownership data refresh.

4

Skip trace and reach out

Get owner contact info on the spot and let Lumen draft the opener.

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Everything this play needs is built into JustPropertySearch — no stitching tools together.

Who runs this play

See how it fits into the full workflow for your strategy.

Frequently asked questions

Why are high-equity owners more likely to sell?

Equity gives an owner the freedom to sell without bringing money to the table. Combined with long tenure and a life event, it's the classic likely-seller profile.

How is equity calculated?

JPS estimates equity from current valuation minus outstanding loan balances, refreshed regularly so your list stays accurate.

Motivated sellers

Ready to reach high-equity owners first?

7 days free, then $39/mo • Love it or cancel in 2 clicks. No calls.